Ai Based Digital Marketing

In an always-on world, attention flows across screens, turning TV into a continuous presence rather than a single primetime moment. Discover how integrated cross-screen strategies can capture that attention and translate it into measurable growth.

Did you ever wonder how Spotify compiles its daily mix of tunes you’d like to hear? Or how Netflix makes recommendations of films you’re sure to enjoy?

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Expect to see the museum logo plastered across New York City buses through the end of the year.

On the operations side, AI is freeing teams to focus on higher-value work. Salesforce reports that organisations using AI in service functions see widespread time and cost benefits, and a strong majority plan to expand their investment. These gains compound when AI surfaces insights automatically (for example, summarising conversations, prioritising cases, or forecasting outcomes).

AI presents marketers with a variety of opportunities to personalize customer experiences and to build their technological skills.

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Melissa Russell is an award-winning journalist and editor living in the Boston area. She has written for various news outlets as well as for websites, trade publications and other platforms.

AI has moved from pilot projects to the center of the marketing stack. It cuts manual work, personalizes messages at scale, and tunes spend as results come in—while users set goals, voice, and guardrails.

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Marketers aren’t adopting AI for novelty; they’re using it to remove manual work, tailor experiences, and optimize spend in real time. McKinsey notes that personalisation is now a baseline expectation—71% of consumers expect tailored interactions and most feel frustrated when they don’t get them—so the pressure to operationalise data-driven messaging has intensified.